Amrex Partners Signs a Strategic Business Alliance Agreement with Spacetoon -Comprehensive Support for the Middle East Expansion of Japanese IP—from Anime & Entertainment to J-Beauty-

Amrex Partners is pleased to announce that we have entered into a strategic business alliance agreement with Spacetoon, an entertainment group with a strong media network across the Middle East, North Africa, and Türkiye. Founded in 2000, Spacetoon is an entertainment group that delivers a wide range of anime and family-oriented content to broad audiences through TV broadcasting, online streaming, and licensing businesses. This alliance aims to foster multi-faceted collaboration across diverse fields including anime, entertainment, and beauty. Together, we will promote the expansion of Japanese IP and content into Middle Eastern markets, including: Entertainment IP such as anime, characters, and games Creative IP such as video, music, and art Japanese-origin brands and products across categories In particular, within Spacetoon’s upcoming new distribution and marketing platform, “SAKURA Distribution,” we will place a strong focus on supporting the Middle East market expansion of Japanese brands—especially in J-Beauty, as well as cosmetics, apparel, and lifestyle. SAKURA Distribution is a comprehensive service designed for Japanese brands, offering: Development of distribution and sales channels in the Middle East Branding and marketing support tailored to local market needs Promotional initiatives integrated with media and content Through this strategic alliance, Amrex Partners will participate as a key partner connecting Japanese IP with Middle Eastern markets, providing end-to-end support—from designing overseas expansion strategies to coordinating local partnerships and launching new business operations. We will continue to support the global expansion of Japanese brands and IP by creating new value at the intersection of entertainment and commerce. Reference:https://spacetoon.com.tr/

Amrex Partners Advises on Strategic Alliance Between THE CORE Co. Ltd. and SBI Holdings, Inc. —Strategic Advisory for Global Entertainment Growth—

Amrex Partners supported THE CORE Co., Ltd. (Headquarters: Tokyo; CEO: Hiroaki Yura) in connection with the strategic capital and business alliance agreement entered into with SBI Holdings, Inc., providing hands-on execution support as a strategic advisor. This alliance marks an important step toward establishing a new platform for growth in the global entertainment domain and accelerating the worldwide expansion of Japan-origin creative content and technology. Amrex Partners’ Managing Partner, Makoto Ariki, who also serves as Chief Strategy Officer (CSO) of THE CORE, led the negotiation and contracting process for this alliance. Amrex Partners will continue to contribute to our clients’ sustainable growth through strategy development, international business development, and support for strategic partnerships and capital alliances. Reference:https://www.sbigroup.co.jp/news/2025/0905_15716.html

Amrex Partners Supports YA-MAN’s Expansion into the Middle East and Saudi Arabian Market —Partnering to Secure an Exclusive Local Distribution Agreement—

Amrex Partners is pleased to announce that we have provided comprehensive support to YA-MAN, a Japan-based beauty device manufacturer, in its expansion into the Middle East—particularly the Kingdom of Saudi Arabia. Building on the execution of an exclusive local distribution agreement, we will accelerate the development of the brand’s go-to-market strategy and the establishment of a robust sales and operational framework across the region. Throughout this engagement, Amrex Partners has delivered end-to-end assistance, including local legal and incorporation processes, distribution channel development, market intelligence gathering, and coordination and negotiation with key stakeholders in-market. Going forward, we aim to drive brand penetration in Saudi Arabia and neighboring Middle Eastern markets through both e-commerce and brick-and-mortar channel expansion. Amrex Partners remains committed to creating new value in global markets by building “trust- and growth-driven partnerships” alongside our clients. Reference:https://www.nikkei.com/article/DGXZQOUC039DS0T00C25A2000000/